Make no mistake best defense for downturn is review operation every 3 months look at all aspects.
Do forecasts be realistic if sales falling work on that don’t fool yourself. Excel is perfect tool.
In business you get hurt if you don’t get it right.
Make sure you got good people around not necessarily the most expensive in fact try employ people 10,000 of market rate so they got room grow and prove themselves.
Keep quality work or materials.
Make sure marketing is low cost and effective keep it happening.
I strongly recommend you touch base with accountant call in see him don’t worry about cost he wants you to succeed and often wont charge it won’t cost much.
Strong decision making is on back constant reviews.